Wednesday, December 3, 2008

Value Your Experience: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would a simple way to make a five figure income every month grab your attention? Gaj Subudhi of superstarsmarketing.com built his business up from scratch to five figures per month in a short period of time. His strategy was to buy courses, use them, then take his personal experience and package it up to help others.

Rob Toth interviewed Gaj as one of the top information marketers as part of a project with Dan Kennedy's Info Riches course. The full interview series is called "Future Of Information Marketing".

Until the point Gaj started his online business he was a software architect for a large company. He had no background in business or marketing.

Gaj started buying course after course like we all do. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". Since he was learning a lot from the courses, he saw a lot of "opportunity" but unfortunately he wasn't part of it until he started to apply what he was learning.

When Gaj took action he found that there were a lot of things that were a little different from what the courses said. When he started explaining these subtle differences to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that by using the information he was buying, the things he learned from experience had value for other people.

There are so many sources of information that people have access to. They buy course after course but they don't apply what they learn. Invariably, they get stuck at a certain point and they stop trying. According to Gaj the big money is in "helping people consume in the right way". This is the most important thing...even more important than acquiring more knowledge.

More and more information is easily available. Courses that were sold for a lot of money in the past are now available for free. More information just leads to "analysis paralysis". It doesn't allow you to "have your own value or your own voice" says Gaj.

Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

Gaj says that people don't give enough value to what they know. There will always be more and more things to learn. The amount of information out there is growing at an unlimited pace. There is a interesting video illustrating this point on YouTube: http://www.youtube.com/watch?v=jpEnFwiqdx8

If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need. - 15485

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