No one could have guessed how phenomenally successful social networks like YouTube, Facebook, and MySpace would become. The power and potential of these top sites are mind boggling. When in 2005 I began to introduce the power of these sites to chiropractors and show them the impact it could have on their marketing, I knew that web 2.0 could bring all of them phenomenal marketing success in these difficult times. Knowing all this, I still couldn't even fathom the remarkable success that was really still to come.
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it's so simple and free. It's also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you! - 15485
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.
In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it's so simple and free. It's also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.
The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract. With that in mind, provide a large amount of use value that your followers or people that see your video can implement that same day. This will give you even more credibility and build faster rapport with your community.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you! - 15485
About the Author:
Dominate the first page of Google and get loads of New Patients with easy video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing expert.
