10. You Hired Your Nephew
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Hired out Your Web development outside of the United States
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Downloaded a Web Template and Tried to do it Yourself.
How hard can building a website be? The honest answer, not very hard at all. HTML is one of the easiest things to learn. You can find tutorials or a class that can get you started in building a website within hours. Templates make it even easier. Just about anyone can create a website, but being able to build a website that brings success takes a lot of experience and a lot of talent. If you've decided to try it out as a hobby, go for it, I personally find very few things more enjoyable than crafting new designs and programming new systems. But if you want a website that gets results, turn it over to the professionals.
7. Your Website Design Sucks
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Have an Intro Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. You Can Count the Number of Pages on Your Site with One Finger.
Limiting the content on your site is a very ignorant maneuver. There are so many opportunities your website can take advantage of, but without content virtually none of it is possible. Content is king, build it and they will come.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You thought a Web Designer Was Enough.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Broad
You can have traffic to your website, and your design might be appealing to your visitors but if you show no uniqueness or advantage over your competitors your losing more business than you should. Although Branding is often misunderstood, it is a crucial part of defining a unique business image and which should be portrayed through your site. Show a competitive advantage through your website design, style and content and you'll retain more customers and take a few from your competitors as well.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 15485
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Hired out Your Web development outside of the United States
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Downloaded a Web Template and Tried to do it Yourself.
How hard can building a website be? The honest answer, not very hard at all. HTML is one of the easiest things to learn. You can find tutorials or a class that can get you started in building a website within hours. Templates make it even easier. Just about anyone can create a website, but being able to build a website that brings success takes a lot of experience and a lot of talent. If you've decided to try it out as a hobby, go for it, I personally find very few things more enjoyable than crafting new designs and programming new systems. But if you want a website that gets results, turn it over to the professionals.
7. Your Website Design Sucks
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Have an Intro Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. You Can Count the Number of Pages on Your Site with One Finger.
Limiting the content on your site is a very ignorant maneuver. There are so many opportunities your website can take advantage of, but without content virtually none of it is possible. Content is king, build it and they will come.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You thought a Web Designer Was Enough.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Broad
You can have traffic to your website, and your design might be appealing to your visitors but if you show no uniqueness or advantage over your competitors your losing more business than you should. Although Branding is often misunderstood, it is a crucial part of defining a unique business image and which should be portrayed through your site. Show a competitive advantage through your website design, style and content and you'll retain more customers and take a few from your competitors as well.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 15485
About the Author:
Writer, Speaker and Expert Web Designer and Internet Marketer, Matthew Henage, is a leading expert in building successful websites. Henage is the CEO of Utah web design firm, Superior Design Inc., a leading website design company in the state of Utah.
