Wednesday, December 31, 2008

Comfort Food Same as Cheating Says New Theory

By Mark McAlpin

There is little chance this will get by the truth meter as present, but a web-based investigator has developed a theory linking job, financial, and other stresses, with an increase in cheating. Comparing it to other, well-accepted science, the idea for Mark McAlpin's Adultero Solatium (a combination of the Latin words for unfaithful spouse and solace, as in compensation) theory adds numbers from his own extensive PI experience with a bit of layman psychology, and roughly understood biochemistry. Though non even a scientific novice, the infidelity investigator says he has been toying with the concept for a long time, and the numbers have pointed toward supporting the theory.

The theory basically adds another act to the well-known reliance of stressed or distressed people on the relief found in their indulgence in "comfort food."

"People want to feel good. When they face physical, emotional or even mental pain or anguish, it is normal to want to engage in activities that will remove the pain, or counter it with something that feels good. Think about it, stressed, achy people often say, 'I need a massage.' Chocolate, candy, alcohol, a hot bath or relaxing message, any one of a myriad of drugs, pick your poison."

Distilled to its essence, it is basic brain chemistry, that is almost irrefutable. The feel good chemicals in the brain, the endorphins, the dopamine, the serotonin, these are in high demand, and people tend to do things to get the delivery of these chemicals and feel good to counter the negative feelings, this happens, right or wrong. McAlpin's theory only differs from the accepted version as it adds sex to the list."

McApin's theory is based on self-collected data he's culled from his skip tracing website Cellulartrace.com. The site, which offers reverse lookup cell phone number search, has always counted infidelity investigations among its customers top reasons for ordering services. But the investigator says search requests based on suspicions of a cheating spouse have greatly increased during periods of economic stress. He has also mapped increased search requests from geographical areas particularly effected by negative economic factors.

"After 9-11, we were buried us with orders. It was crazy, and that's what really got me paying attention the the numbers," McAlpin recalls.

Although customers don't always confess the reason for the investigations they request, McAlpin says trends are pretty easy to spot.

"When over ninety percent of searches are women asking you to investigate other women, it is pretty clear what is happening. When investigations involving people seeking info on people of their same sex jumps from 60 to 90 percent in the weeks following 9/11 or a ton of new customers from the Palo Alto area spring up after the first round of HP lay offs, it's pretty hard to dismiss the trends."

McAlpin says he has seen similar increases in cell phone number search requests in other areas following disasters, layoffs and downsizing.

"There are obviously smaller examples of the same thing, but I can't look into every increase from every part of the country. There are obviously layoffs, plant closings, fires floods, etc. I'm sure the theory is would hold up in those places, as well."

It has been shown that in over 85% of cases, people who felt their partner was cheating, were right. So it stands to reason that the more suspicion of a cheating partner, as evinced by all these phone number trace orders, the more actual cheating was going on. And with the kind of glaring increases in infidelity following a downturn, recession, or disaster, it seems pretty clear that there is something to all of this.

The lack of definitive detail and corroborating outside evidence supporting the theory will surely lead some to dismiss the merits of the hypothesis. But McAlpin says this doesn't bother him in the least.

"I have no plans to write a dissertation on this, I just find it interesting. If this theory helps someone discover, or better yet avoid, hanging a scarlet "A" on themselves or seeing one on their spouse, great. If those in the behavioral field see some merit, maybe someone will conduct some research that will bear the seal of scientific approval. For me it is just an interesting footnote to the way I track business trends."

The investigator's popular website, Cellulartrace.com has helped thousands with infidelity advice including the signs of a cheating spouse, how to catch them, and the phone number tracing investigations he specializes in. - 15485

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