Tuesday, December 2, 2008

PPC Dead in Google? You are kidding right?

By Trevor Weir

Every month some prognosticator predicts yet again the demise of Google. It seems like a repeat of when they used to say the same about apple. So, what good is it to say that Pay Per Click advertising on Google is dead.

In truth, nothing could be further from the truth. Pay per click advertising with google adwords is roaring ahead, much to the chagrin of ask, MSN and the number 2 giant Yahoo. So, if this is truly the case, why how could there be any truth in this unsubstantiated rumor?

What is great for Google is always great for its customers too, right? Usually it is, but it's not the customers feeling the pinch here, its the advertisers like you and me. Google's adword system is based on a set of "highest bidder" algorithms.

So now you understand the position of those buying from Google's keyword bidding system. The more competition is the bigger the profit for Google and the more that the bidders get raked over the coals.

Perhaps the rumor of the demise of Pay Per Click really applies to the only group actually hurt by Google's growing popularity - those that find themselves with three times as many competitors bidding for the same keywords.

The death of adwords right? Does it make more sense now? The tool becomes less and less useful to you as the price per click skyrockets.

If more than a few of those guys don't head right back for the bus, you and your bidding budders are going to have some cash rich competition who won't even listen and smell the exhaust or kick the tires a bit. They are simply going to stand there and bid. Does this sound a little like corporate in the adwords game?

This indirectly says that many corporate buyers are overbidding keywords because they don't have the time to seriously learn the craft.

How about paying 10 dollars per click for the keyword marketing? A little too expensive right? ( and broad while you're at it, lol ) Just 101 clicks later and you have topped the magic thousand dollar mark. I hope you have a real expensive product to sell, ha ha.

Not funny right? But this scenario is being played out all over the pay per click world all day long.

You are not alone. A couple of guys just like you, started experimenting on a "fix" for this some months back. They went back to basics and ran over to the Yahoo network. They were having so much fun "fixing" that they forgot to stop and tell the rest of us - until they had amassed nearly half million in verifiable clickbank sales. Ok, I wont keep you in suspense, click on the Yahoo cash machine here. It's not quite what you may have been thinking, but watch the video. - 15485

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