Not long ago I was asked if I had any suggestions how to find online affiliates and JV partners for an offline business. Since many people will benefit from knowing the answer to this question, I decided to write the response in the form of an article, so that everybody can read it.
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 15485
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 15485
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