Did you realize that each one of your information products from each of your niches is a six-figure income stream just waiting for you to discover it? Milana Lushinsky, a musician, knows exactly how to make that happen.
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
From that point she wrote three digitally produced books and recently published a book on Amazon.com. Milana is now very successful as a coach for coaches. She founded the Association Of Coaching And Consulting Professionals On The Web. Milana also runs the annual Coaching Super Summit, a live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don't want to have just a run of the mill ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. The first thing you need to do is to create a digital publication of some kind for your market.
2. Next, you need to create a virtual event. You need to attract lots of people like Milana's "coaching telesummit".
3. Create a live event. This is something that most people shy away from, but if you do it, you will really differentiate yourself. It really helps in launching a huge income stream.
4. Write and publish a physical book.
The thing to understand here is that your goal is to "deepen the funnel". A lot of people go into the information business trying to make it big by selling an ebook or an audio product. The more motivated ones go the extra mile and try to sell products in several different niches. But according to Milana "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing this you build a lifetime relationship with your customer. No matter what kind of competition comes up they will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
When you deepen your sales funnel you will have a recession-proof business. You'll find that your customers love to buy from you repeatedly. They know you always provide great value and they want to take advantage of your offers. You become the reliable source they are looking for. That's effective personal branding. And that's what will give you an unbeatable competitive edge so you dominate your niche. - 15485
Rob Toth interviewed Milana for the "Future Of Information Marketing" interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
From that point she wrote three digitally produced books and recently published a book on Amazon.com. Milana is now very successful as a coach for coaches. She founded the Association Of Coaching And Consulting Professionals On The Web. Milana also runs the annual Coaching Super Summit, a live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don't want to have just a run of the mill ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. The first thing you need to do is to create a digital publication of some kind for your market.
2. Next, you need to create a virtual event. You need to attract lots of people like Milana's "coaching telesummit".
3. Create a live event. This is something that most people shy away from, but if you do it, you will really differentiate yourself. It really helps in launching a huge income stream.
4. Write and publish a physical book.
The thing to understand here is that your goal is to "deepen the funnel". A lot of people go into the information business trying to make it big by selling an ebook or an audio product. The more motivated ones go the extra mile and try to sell products in several different niches. But according to Milana "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing this you build a lifetime relationship with your customer. No matter what kind of competition comes up they will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
When you deepen your sales funnel you will have a recession-proof business. You'll find that your customers love to buy from you repeatedly. They know you always provide great value and they want to take advantage of your offers. You become the reliable source they are looking for. That's effective personal branding. And that's what will give you an unbeatable competitive edge so you dominate your niche. - 15485
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