Tuesday, October 28, 2008

Maximize Your Budget With Online Advertising

By Don Bethune

First time web owners may be confused on how to advertise while getting the most for your money. Contacting a web advertising service is a good idea but where do you find them? Now your wondering what is the best place to advertise online and how can help be found?

One cheap, easy and effective method of online advertising is link exchanges. These are a virtual meeting of the minds where website owners around the globe get together and exchange their website addresses to gain increased website traffic. This is a great way to drum up some free website traffic as the majority of link exchanges are a completely free service.

Another great resource for free advertising is online message boards. Also free to use and free to join, you can post your website for public viewing all over the net. A word of caution, however, spamming message boards is heavily frowned upon, so the best way to maximize your time spent advertising here is to simply include your website address in your signature. This way, you can post valued and welcomed content on message boards, while still keeping your advertising message at the forefront.

As mentioned, there are free advertising opportunities available on the internet. You can use these resources as many times as you like and hopefully they will advertise your website well. This is just a starting point though. So what is the the best way to advertise online?

Exposure and relevance are two factors to keep in mind when doing an ad campaign. A lot of exposure and circulation gives more people the opportunity to see your ad and visit your site. Relevance is also important because you want your ad where it will be used. You would not want an ad selling car parts on a page designed for young women.

Relevance in advertising is something that many of the big advertising providers are just now catching on to. It seems that the more relevant content is to the supporting advertisements, the better the click thru rate and ultimately the purchase rate for customers going to advertiseras websites.

One of the best ways to maximize your advertising dollar is to advertise on search engines. Tags that are in close relation to a user's search will hopefully make your webpage one of the first ones to appear on the search results. By having your webpage at the top of the search results, you will get more advertising results.

So as you can see, there are many great places to advertise online. In order to advertise successfully you need to use a variety of resources, mainly online. Anything from search engines, to blogs, and other free advertising sources, will give you a beneficial return from your advertising campaign. A diverse and widely spread campaign will be best. - 15485

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