Thursday, October 30, 2008

Has Obama or McCain Spent More on Advertising Health Reform?

By Ethan Kalvin

Someone has posed an thought provoking question- Does the Presidential Candidate who spends more money on advertising their health plan equal the one who cares most about it? If you answered yes to this question, then the candidate who qualifies for this would be Barack Obama.

Senator Barack Obama has spent $113 million on advertising his health care plan on television. This includes 192,000 commercials during 2008, reported Politico. Also, Obama has blown 68 percent of his advertising budget on health care alone. In October alone, his campaign will raise spending to 86 percent of that budget.

Obama's numbers are enormous compared to McCain's campaign's spending. McCain only made 11,300 commercials for his health care reform in 2008, and spent a mere $261,000 this month promoting this plan on television. Obama's total health care spending is $29 million more than McCain's entire campaign budget.

We are wondering if Obama's spending has results to back it up. A Kaiser Health Tracking Poll shows that 54 percent of voters agree with Obama on the topic of health insurance. Only 25 percent agree with McCain's. Obviously, Obama has more of an edge here.

This shows that indeed the Democrat in this election is focused on health care reform, but it doesn't necessarily mean he actually cares more than his Republican counterpart. Why? Obama has the money to spend on whatever he wants. In September alone, Obama has raised an unprecedented $150 million - that's $5 million a day! McCain only has $84 million to spend in total for this whole General Election. No wonder Obama can dominate television with his health care ads. - 15485

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