Wednesday, October 29, 2008

Credit Card Merchant Account Pricing Information

By Brian Armstrong

Getting information on what you'll be charged to process credit cards will help you manage the expenses associated with this important part of your business. Most merchants don't give too much thought to this after they've setup their accounts. Business owners that are overpaying can very easily reduce their fees and those just getting setup for the first time can use the information in this article to make sure they're not overpaying.

The first part of pricing that everybody uses to compare one provider against another is the discount rate. Business owners always want to know the discount rate. This is the rate that typically results in the most fees paid by merchants so with good cause is the one that merchants should definitely try to keep low.

Your discount rate will depend on which type of merchant you are. If you're a supermarket, for instance, you'll pay significantly less than a website dedicated to travel reservations. You'll also have a lower discount rate if you process mostly check cards vs. corporate cards, for instance.

Another fee charged is the per transaction fee which is typically about $.20 per transaction. These can get as low as $.15 to $.16 per transaction but it wouldn't be worth negotiating that low unless you have an incredibly low average ticket item. If you have a $10 average transaction, a $.25 per transaction would be a 2.5% effective rate. If you add a 1.5% discount rate, you'd end up with an effective rate of 4%.

If you have a per transaction of $.17, the same $10 transaction would have a 1.7% transaction rate which would reduce your overall effective rate on those smaller ticket items. Your goal should be to get your effective rate as low as you possibly can.

Business owners will typically have a monthly fee, usually in the form of a statement fee, customer service fee, or monthly account maintenance fee. This fee is usually about $10 per month.

Many merchant accounts have a monthly minimum. This is typically priced around $25 per month. What this means is that the minimum amount of discount fees will equal $25. If, for instance, a merchant processes only $1,000 per month with a discount rate of 1.29%, the discount fees would be $12.90. With a monthly minimum of $25, the effective rate would be 2.5% ($25 of $1000). Of course if the merchant processes $10,000 per month at the same discount of 1.29%, the fees would be $129, far in excess of the $25 minimum.

These are the primary fees that accompany each merchant account. There are several other fees that may apply depending on whether your are processing through a wireless terminal, an internet-based account, or mail order / telephone order.

Be sure to work with a merchant service provider and a sales representative that you can trust. The industry is a lucrative one and attracts both the honest and dishonest sales reps. Having said that, make sure you review the "fine print" and pricing pages for the application before you commit to work with a merchant services provider. - 15485

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