Tuesday, October 28, 2008

5 Master Resale Rights Factors That Boost Profits

By David Koflinger

Selling something with master resell rights is a way to make a lot of money online, without knowing how to create products and design websites. It is a key way of using licensed material to create online income.

Let me explain master resell rights first. It simply means you get a product, and then have the ability to sell it, and offer resell rights to anyone that buys it. Of course, you may also sell it without resale rights, but having the two options gives you two alternatives to offer. Transferable master resell rights also let you pass on master resell rights to your customers.

An excellent master resale rights package really depends on which market you are in, and what your skill level is. If it is an e-book, then it might be quite simple to start selling, but if you get rights to a script or service, then it can be quite involved to handle customer support issues.

For most people, a hot selling master resell rights is one that is easy to maintain, easy to sell, and easy to promote. If you can sell it and make good profits, then you have yourself a winner. The product should not be too old, or too widely marketed online already.

When it comes to pricing MRR packages, there is no consensus on what is best. That is because it depends on everything we discuss below and also the perceived value of the product. If people believe the product will turn back the aging clock, or easily add an extra million to their bank account, then it will have a higher perceived value that an e-book that shows you how to organize your web browser bookmarks.

You should also focus the products you sell with rights in a focused market. If you offer a diverse array of unrelated products, then people will not be drawn to you and your website. It is much better to focus things and sell related products that target a single market segment.

Products with exclusive benefits, or are brand new on the market can fetch much higher profits than poorly developed products that are old.

One major restriction in the marketplace is the limitations on selling price. Some vendors demand you sell a product at a predetermined price, and then when everyone starts competing with you, you cannot differentiate yourself on price. This price limitation, along with limits on including bonuses and other bundling strategies will also affect your profit making ability.

The products that come with no restrictions are also a problem, since some marketers will do things to make the product be perceived as worthless, and then no one makes any money.

If the packages you acquire have tools to help you sell and promote, it is a huge advantage. Not only do you save a lot of time, but you also get stuff that works right away, that you can apply and see good results.

Being able to take massive action quickly is another key success factor. If you can get a product up online, start selling it, and start marketing it effectively in little time, then you get a huge first mover advantage that can position you as the leader and authority.

Another advantage of buying something with resell rights is the extra stuff you get, like download pages, graphics, sales pages, and other tools to help you make profits quickly.

Finally, you should consider offering a bonus with anything you sell online. If you offer a free bonus that is related to the main product, people will perceive higher value, and be more eager to buy. It's a proven sales technique that you should put into action with everything you sell online. - 15485

About the Author: