Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Attention Of Your Reader.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Them To Click On Your Site-Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 15485
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract The Attention Of Your Reader.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Motivate Them To Click On Your Site-Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 15485
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