Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
Well, this is of course a very optimistic projection.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Make an Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Calculate
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 15485
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
Well, this is of course a very optimistic projection.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Make an Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Calculate
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 15485
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about Online advertising methods, go to MLMAbsolute, you will definitely not regret it.
