Saturday, November 1, 2008

Have You Considered Article Writing To Promote Your Business?

By Charles McDuffie

Have you ever wondered how article writing and affiliate marketing go together like a hand in a glove? If you've never considered writing articles to promote your affiliate program(s), you're missing out on an extremely valuable resource. Let's begin this discussion with an explanation about what affiliate marketing is.

What is Affiliate Marketing?

Affiliate marketing is simply selling a company's products and/or services and earning commissions from the sales. There are a number of tactics you can use to make sales such as: word of mouth, placing ads, etc. One of the most effective means of increasing your sales, is by the use of writing articles, and here's how that works.

You sign on for an affiliate network via internet. Choose a reliable affiliate network. Affiliate network is a platform where businesses seek affiliates. The merchants of a product will choose their publishers and pay them based on their performance.

What Are The Qualities Of Making Your Article Sell?

The basic requirements are:

Write a content rich article along with a resource box

Chances are, you're already familiar with article writing tips, so let's dive into what makes for a good, quality resource box. Your experience and good writing skills will serve you well in this area, that so important to your article's success.

What function does the Resource Box serve?

The resource contains information about you, the author, and is usually at the end of your article. You want to make this a mandatory part of your article, because it's an important marketing channel.

Make certain to put the following information in your resource box.

Your name: Put your name as the author of the article, not necessarily your title.

Your website address: Provide a valid URL, for example http://your name.com.

A catchy slogan: This is usually a 2 or 3 sentence brief about you, and whatever it is your attempting to sell. Think of it as being a classified ad, where you tell people about your USP (Unique Selling Proposition), and what separates you (or your product) from the competition.

Your call to action: Since most people are lazy and procrastinate, you've must use the kind of power words that'll motivate them to visit your website. You could say something like, "To find out about this product, click here.

Your contact information: Be sure to include a valid e-mail address and/or phone number for interested parties to contact you if they need to. Remember, after your article has been submitted to the various article directories, e-zine publishers and webmasters, it'll be almost impossible to retract anything you've said in the article.

Article Writing Do's and Don'ts:

Only post relevant URL's on your website.

Don't let your article writing go on a tangent. Stay focused on the subject or the product. Avoid writing too much about your accomplishments. Nobody really wants to know. Rather focus on the benefits your article can accrue to the reader.

Keep your resource box short - no more than one-fifth of your article size.

Article writing is a very powerful tool for boosting your marketing strategy. Begin writing articles today for your affiliate marketing products and/or services, to enhance your brand image. - 15485

About the Author: